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Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services. ... The research was conducted in February by Dynamic Markets among companies with more than 250 ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ... , but our research shows that many marketers are still struggling to make effective use of the data ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its ... them a similar or enhanced experience in the mobile space." A key objective is recognising ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push. ... -star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... of the site yesterday (18 April). Speaking exclusively to Marketing, O Leary said: "There are millions ... , are the lowest on the market. Yesterday however, he said he would be putting money into marketing the new ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing ... of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ... consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks ... that they struggle to comprehend. The overload is set to spiral as social media, mobile and geo-location technologies ... capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating ...