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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

, but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... For someone five months into a new role, with the task of aligning the marketing of some ... of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global restructure that led to a marketing shake-up and some high-profile departures from the UK business ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

venture between Orange and T-Mobile, could drop the Orange brand escalated in January after it released a ... , but it was not an enormous surprise". Sister brand T-Mobile is unlikely to embark on any sponsorships because ... ". Day said: "It will be a bit like the John Smith's of the mobile world in that is plain, no ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

and mobile gamers.

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

Apotheker, who was ousted after shareholders rejected his turnaround plans. The company is the market ... to tablets. It is understood HP is gearing up for a re-entry to the consumer tablet market later ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... the credentials of marketers they hire? 'Over-egging' 'There is a distinct difference between candidates ... the facts, particularly for marketers, who operate in a soft-skilled environment, where it's more about ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

The luxury mobile handset brand is being sold by its parent company, Nokia. ... Vertu made its name more than a decade ago by producing mobile handsets encrusted with precious ... , and what does the future hold for its technology development? We asked former Bentley Motors marketing ... WATT, Consultant, One Big Step (and former marketing and communications director at Bentley Motors ...