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Media360: Virgin Media marketing chief on David Tennant signing

, according to Nigel Gilbert, chief marketing officer. ... , online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...

We'll Call You - E.ON

23 May 12, 12:00

case of wanting to make lots of profit? E.ON: As a company in the residential market we have not made a profit for the past two years. All the profit in the industry is made in the wholesale market ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

venture between Orange and T-Mobile, could drop the Orange brand escalated in January after it released a ... , but it was not an enormous surprise". Sister brand T-Mobile is unlikely to embark on any sponsorships because ... ". Day said: "It will be a bit like the John Smith's of the mobile world in that is plain, no ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ... ,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

The luxury mobile handset brand is being sold by its parent company, Nokia. ... Vertu made its name more than a decade ago by producing mobile handsets encrusted with precious ... , and what does the future hold for its technology development? We asked former Bentley Motors marketing ... WATT, Consultant, One Big Step (and former marketing and communications director at Bentley Motors ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what ... powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

Connection and Zizzi. Now the mobile network is inviting users to put forward the brands they would like ... marketing and consumer director, said: "Priority Moments is all about creating great experiences and adding ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after ... figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55 ...