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Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... will feature 38 pages and was created for Morrisons by Result Customer Communications, which also produce produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...

Supermarkets court brand advocates via social media

By Matthew Chapman, 15 February 12, 05:29

new stores and developments at Morrisons. While he tweets about all the supermarkets, he is a self-confessed "Morrisons obsessive". The official Sainsbury's Twitter account later tweeted a link to the analysis ...

Supermarket sweep for in-store Wi-Fi

By Matthew Chapman, 03 February 12, 08:30

According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months. An Asda spokeswoman confirmed the supermarket ... customers like best". Morrisons has rolled out Wi-Fi to caf s in nine of its "stores of the future ...

Morrisons' rollout of Kiddicare to be decided by social media vote

By Matthew Chapman, 26 January 12, 12:34

Kiddicare was acquired by Morrisons in February last year, in a 70m deal. The brand is now ... giant which exited the UK this month after failing to meet sales expectations Morrisons hopes ... -channel director, and will also hold the role of marketing director, online non-food, at Morrisons. Kiddicare ...

MasterCard revamps 'Priceless' campaign with city rewards scheme

By Alex Brownsell, 27 September 11, 08:30

, including a concert by Brit Award-winning singer-songwriter James Morrison. All MasterCard users ...

A Social Adventure: why events need social media

By Nicola Clark, 14 September 11, 12:00

Morrison, account director at RPM, which oversees the Strongbow account, says the big challenge ... to Morrison, calls for a shift in thinking and instead of viewing festivals as a platform, the marketing ...

Morrisons' FreshDirect online shopping branding plans challenged

By Ed Owen, 19 April 11, 08:30

Morrisons is facing a David and Goliath-style trademark battle after it applied to register ... FreshDirect is the name of the US fresh food delivery business in which Morrisons bought a 10 ... year. I would want to see [Morrisons ] logo design first, but we would still object, said David Burns ... -based FreshDirect, and they had exchanged tips on best practice. A Morrisons spokesman said no decisions had been ...

Shoppers turn to Tesco online

By Ed Owen, 05 January 11, 11:00

: "Primary reasons for store choice". However, Johnson says there is a notable threat for Morrisons, as it does not yet have an online shop, because 37% of Morrisons shoppers do shop online, 53% using Tesco ... . We expect Morrisons to struggle at launch to regain the loyalty of its shoppers that have already ...

Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco, Sainsbury s, Morrison s and the Co-op. Edward Garner, communications director at Kantar, said: "We re ...