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Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

in Morrison's stores in the same regions. The activity uses the brand messaging, 'Hurray For Anim e ...

MasterCard revamps 'Priceless' campaign with city rewards scheme

By Alex Brownsell, 27 September 11, 08:30

, including a concert by Brit Award-winning singer-songwriter James Morrison. All MasterCard users ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

By Ryan Newey, Co-founder, Fold7, 08 June 11, 12:00

=) Morrisons DLKW Lowe/MEC 40 6= ( ) TheTrainLine.com DLKW Lowe/Vizeum 40 ...

Amazon takes on supermarkets with online grocery offering

By Joe Thomas, 07 July 10, 12:25

supermarkets in the UK, Tesco, Asda and Sainsbury s all have an online grocery offering, whilst Morrisons ...

Direct marketing and sales promotion leagues 2010

By Richard Abbott, 30 March 10, 12:00

. DM 37%, SP 25%, other 38%. Clients include: Morrisons, GlaxoSmithKline, Unilever Transactis ...

Marketing names VCCP as Creative Agency of the Year

By Jeremy Lee, 08 December 09, 09:45

Institute of Practitioners in Advertising Effectiveness Awards, for its 'Let's grow' campaign for Morrisons ...

Loyalty cards face a struggle in an era of price discounting

By David Benady, 18 August 09, 10:27

better deal. It has enabled them to shift from price wars with Asda, Sainsbury's and Morrisons and put ...

Tesco in £100m Clubcard relaunch

By Jeremy Lee, 22 April 09, 09:06

Sir Terry Leahy, Tesco's chief executive, announced the relaunch as the retailer battles resurgent rivals Asda, Sainsbury's and Morrisons - the latter has taken customers from Tesco for the first time in 18 months. Critics have accused Tesco of being distracted by the challenge from discount chains Aldi ...