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Sainsbury's hires Sarah Warby as marketing director
and colleague director. Sainsbury's was dealt a further blow earlier this month when rival Morrisons poached ...
Tesco brings back voucher activity after torrid Christmas
The supermarket was trounced by rivals Sainsbury's and Morrisons in the Christmas trading period, after its Big Price Drop campaign failed to gain traction , resulting in 5bn being knocked off Tesco's market value. Tesco is now running a national print campaign, created by The Red Brick Road, offering ...
Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better
. The most telling term, though, was the one chosen by Dalton Philips, chief executive of Morrisons ...
Morrisons appoints Lancaster to lead Kiddicare marketing
Morrisons has poached White Stuff cross-channel director Alison Lancaster to become chief marketing ... Weavers-Wright, who also holds the role of managing director of Morrisons online non ... across various departments within Morrisons. Lancaster's role is a newly created position and she will oversee a marketing and PR team of four people. The news comes as Morrisons prepares to launch ...
Morrisons ramps up convenience push with frozen range
Morrisons is extending its push into the convenience market with the launch of its frozen ready ... .50. Morrisons' third M-Local store is being opened on Grafton Street, Manchester, on Monday (16 January ...
Brand Health Check: Wispa
former Mars European marketing director Bob Morrison, who is a founding director of innovation agency ... . BOB MORRISON - Elephants Can't Jump (formerly of Mars) With sales down 12%, Wispa would appear ...
Tesco hit by Christmas sales dip despite Big Price Drop
. Rivals Sainsbury's and Morrisons both increased like-for-like sales over the festive period. Asda has ...
Morrisons reports Christmas sales boost
Morrisons has reported a small sales bump over the Christmas period after attracting an extra 800 ... Morrisons claims the influx of customers was a result of it playing to its strengths ... , slightly underperforming against analysts expectations. Morrisons' Christmas ads focused on its ... topped Marketing's 2011 Adwatch of the Year barometer, which measures advertising recall. Morrisons ...
Sainsbury's loses another marketer as Singleton departs for Morrisons
Sainsbury's has suffered another blow to its marketing operations after Morrisons poached head ... Morrisons' incumbent marketing director James Condon is also leaving the Yorkshire-based brand ... for six months in an interim basis. Singleton will join Morrisons at the end of March and will assume ... for Morrisons said the poaching of Singleton proved there was "net movement into Morrisons from other retailers ...
Government unveils marketing campaign to help smokers quit
,000 pharmacies, including Sainsbury's, Tesco, Asda, Morrisons, Co-operative, Superdrug, Boots, Manichem ...
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