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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Recall rank % 1 -6 Morrisons DLKW Lowe/MEC 49 ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Skip to table There isn't a more fascinating, complex issue in marketing at present than Tesco. Particularly for those of us who work in the sector - we handle the Morrisons account. This Tesco ad showcases the latest offer sweeping the sector, ' 5 off 40', which basically means 'give us ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca ... Morrisons will launch a range of healthier products developed by its chefs and nutritionists. More than 300 ...

Sector Insight: Food retail

By Jane Bainbridge, 14 March 12, 09:19

the downturn. Big four. The top four supermarkets Tesco, Asda, Sainsbury s and Morrisons dominate ... the move to Kraft. Rebecca Singleton, marketing director, Morrisons Singleton jumped ship from Sainsbury s at the start of the year when she was poached by Morrisons to be its new marketing director. She ...

Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

in Morrison's stores in the same regions. The activity uses the brand messaging, 'Hurray For Anim e ...

Brand Health Check: Wispa

By Rachel Barnes, 13 January 12, 08:00

former Mars European marketing director Bob Morrison, who is a founding director of innovation agency ... . BOB MORRISON - Elephants Can't Jump (formerly of Mars) With sales down 12%, Wispa would appear ...

Supermarkets battle it out for Christmas shoppers

By John Reynolds, 21 December 11, 01:15

stores. Morrisons, meanwhile, is not opening any of its stores on Boxing Day and New Year s Day, except for two of its convenience stores in Ilkley and Wilmslow. Morrisons says it is creating 7 ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

, which aggregates results from November 2010 to October 2011, shows clear winners (Morrisons, Marks ... . It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... . Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...