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Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... will feature 38 pages and was created for Morrisons by Result Customer Communications, which also produce produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...

Morrisons partners Disney for 'biggest-ever giveaway'

By Matthew Chapman, 05 March 12, 09:14

Morrisons is repeating last year's Disney prize promotion with more chances to win, but fewer big ... by Kellogg, Colgate-Palmolive and Nestl . The Morrisons campaign will run in-store from today (5 March ... marketing and operations director at Morrisons, said: "The 'golden ticket' campaign was our biggest ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

, Virgin Media, and TalkTalk advertised in the debut edition. But, while Morrisons ads dominated the paper ... about low prices, and lure consumers with last-minute dinner ideas. Morrisons and Sainsbury ... promotion across.' Angus Maciver, Morrisons' former marketing director, and current chief executive ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent ... with Wm Morrison Supermarkets plc or indeed any other entity'. Other supermarkets must ensure that any ... or have the biggest community of influence? If, like Morrisons, you have an established blogger and fan ...