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Industry view: Does M&S's new value food range hit the spot?

ranges as supporting their strong figures this month." Shoppercentric works with Morrisons ... follows hot on the heels of the revamp of Tesco s value range, the revamp of Morrison s value range ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

and Morrisons begin to falter . Sainsbury's is attributing its strong performance to marketing initiatives ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

, while Morrisons reports its growth phase is running out of steam. ... to 277. Meanwhile, another of the big four supermarkets, Morrisons, this morning (3 May) issued a ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Skip to table There isn't a more fascinating, complex issue in marketing at present than Tesco. Particularly for those of us who work in the sector - we handle the Morrisons account. This Tesco ad showcases the latest offer sweeping the sector, ' 5 off 40', which basically means 'give us ...

Tesco braces itself for first annual profit drop in 20 years

By Matthew Chapman, 16 April 12, 09:41

sections, as Tesco aims to take on the fresh food credentials of rival Morrisons. Tesco's investment ...

Morrisons' marketing director Lancaster resigns

By Matthew Chapman, 13 April 12, 10:45

Morrisons corporate marketing and operations director Richard Lancaster is leaving the company ... the business to pursue and opportunity outside of Morrisons". Day-to-day marketing operations are handled ...

Industry verdict: Tesco was right to ditch Value range

05 April 12, 11:07

while ago. It s interesting that Morrison s are also relaunching their value end, as Sainsbury s did ...

Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

Morrisons is understood to be considering launching a new ad slogan, which borrows from rival ... registered two variations of the trademark Morrisons. Making good food cost less and a second referring to great food . Although a Morrisons spokeswoman said there were currently no plans to use the line, a ... More reasons to shop at Morrisons . However, since then it has used variations playing on the word ...

Asda brings back voucher activity for Easter period

By Matthew Chapman, 26 March 12, 10:35

an Asda basket will always be 10% cheaper than Tesco, Sainsbury s, Waitrose and Morrisons. If Asda ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca ... Morrisons will launch a range of healthier products developed by its chefs and nutritionists. More than 300 ...