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Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

. Morrisons Morrisons has made great strides this year in modernising its business. It has ... Morrisons performs against its three main rivals this Christmas. O2 ...

A Social Adventure: why events need social media

By Nicola Clark, 14 September 11, 12:00

Morrison, account director at RPM, which oversees the Strongbow account, says the big challenge ... to Morrison, calls for a shift in thinking and instead of viewing festivals as a platform, the marketing ...

Editor's comment: The power behind marketing

By Noelle McElhatton, 18 May 11, 08:00

at brands such as Virgin Media and Morrisons. A more confident market - there are 28 new entries - has ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

and the usual big advertisers, companies such as Lidl, Aldi and Morrisons came in with lots of money, creating a ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Spencer The painfully slow process that led to the appointment of Morrisons' Marc Bolland as successor ... -executive chairman - will want to stay is a question only he can answer. 22. Angus Maciver, Morrisons Morrisons' former chief executive, Marc Bolland, has been largely credited with the supermarket's turnaround ...

Boots replaces M&S as most reputable UK company

By Joe Thomas, 05 May 10, 12:26

companies in the top 10 include Cadbury, Morrisons and Rolls Royce Aerospace. Retailers performed well ... in supermarkets, Morrison's beat Sainsbury and Tesco. In broadcasting, the BBC came ahead of ITV and BSkyB ... Morrison Supermarkets United Biscuits Tate Lyle ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

By Staff, 15 December 09, 08:30

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

overall recall across the period, with 37 mentions and an overall score of 554 points. Morrisons, which ... . Morrisons' position at the top of last year's table was underpinned by its campaign featuring Richard ... ( m) ( m) 1 2 Asda Fallon London/Carat 37 554 38.43 96.78 2 1 Morrisons ...