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DIRECT CHOICE: NHS

By Nick Meads, Creative director, Carlson Digital, 19 February 04, 12:00

My eyes were watering by the time I completed a tour of the NHS' Sex Lottery web site (www

Thomson Directories has teamed up with the Department of Health and NHS Direct to help people ... Spring editions of the Thomson Local directory will include a 64-page guide based on NHS Direct's Not Feeling Well publication. It will contain healthcare advice and information. The guide will be distributed to more than 18m households by next April. Earlier this year, Thomson Local awarded its £4m ad ...

Adwatch Review: NHS - Stroke Awareness

17 March 09, 08:30

LONDON - Nick Darken, creative director at Albion, reviews the NHS' stroke awareness ad which had ... someone in the UK has a stroke. It could be you, your partner, a parent or even your child. The NHS spot ...

NHS hands task to August Media

By Alison Donnelly, 16 September 08, 08:35

LONDON - The NHS has appointed August Media to publish its Choices magazine for the Department ... attempt to shift the perception of the NHS from a service for illness to one of prevention and wellbeing. Its content will complement the information provided on the NHS Choices website. The site features ... of blogs. The NHS is also planning to roll out a push in coming weeks that will highlight the illnesses ...

NHS Direct to revamp multimedia presence

By Gareth Jones, 20 June 07, 12:00

NHS Direct, the health advice and information service, is reviewing its brand across TV ... and online presence, and extend it to emerging digital platforms. NHS Direct is also believed to be looking ... . The review comes less than a year after NHS Direct relaunched its website and amid plans to close a number ... features intended to make it more user-friendly (Marketing, 8 November 2006). NHS Direct is a multi ...

NHS launches gritty anti-smoking campaign

By Ed Kemp, 21 September 09, 08:00

LONDON - NHS Birmingham East and North is urging smokers to quit through a hard-hitting marketing

NHS to run food advice in Sugar

28 April 04, 12:00

The NHS is sponsoring a 12-page healthy eating supplement in teen girls' magazine Sugar as part ... and suggested that the magazine could convey NHS information on dietary issues in a form to which teens would ...

NHS Blood and Transplant shortlists agencies

By Gemma Charles, 07 April 09, 12:15

LONDON - NHS Blood and Transplant (NHSBT) has shortlisted a number of agencies to run a multi ... The campaign seeks to deliver a significant increase in the numbers joining the NHS Organ Donor ... . Henrietta Joy, director of communications public affairs at NHS Blood and Transplant, said: 'While 90 ... to the NHS Organ Donor Register.1 This campaign will focus above all on motivating these people to join ...

NHS's corporate university hires head of comms

30 January 03, 12:00

The NHS University (NHSU), the NHS's corporate university, has appointed a new head of corporate ... .3 million NHS employees. Hastings will be responsible for establishing a marketing team for the NHSU and creating a brand aligned to the NHS and Department of Health. The organisation, which will become independent of the NHS in late spring, will market itself to all NHS employees, as well as those who work ...

Digital: NHS plans digital recruitment ads

20 May 08, 12:00

The NHS is launching a digital drive to showcase the different careers available within ... NHS Careers has briefed VCCP Digital to develop an online advertising campaign featuring a series of interactive video clips aimed at 14- to 19-year-old consumers. The clips show fun activities ... is intended to showcase the jobs available within the NHS, from medical careers to HR and IT. Activity ...