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Helen Edwards on Branding: From checkout to grave
on. - The NHS abolished free eye tests in 1988. In February this year Tesco reinstated them ...
Marketing fear: using dread to sell everything from cleaning products to deodorants
was censured by the ASA in 2005 after it played on fears of poor NHS care as part of a campaign to promote its ...
AXA tackles question of trust
-services firms is higher than for bodies such as the BBC, the NHS and the big supermarket chains. Loss ...
News Analysis: AXA tackles question of trust
-services firms is higher than for bodies such as the BBC, the NHS and the big supermarket chains. 'Loss ...
AXA PPP Healthcare to pay Carlson by results
, rather than hinders, the NHS. Previous marketing had criticised the NHS. In May, parent AXA awarded J ...
DIRECT: AXA PPP Healthcare to pay Carlson by results
, rather than hinders, the NHS. Previous marketing had criticised the NHS. In May, parent AXA awarded J ...
BRANDING BRIEF: Lloyds TSB creates employee benefits scheme
NHS Trust. Created by Rufus Leonard, the scheme will initially be communicated through e-mail, shows
Budget 2000: Brown’s Budget boosts e-industry - Industry and pensioners have been cheered by the Chancellor’s Budget, but tobacco and alcohol manufacturers will be less than pleased
tax funds would be fed directly to the NHS, making it politically difficult for smokers and tobacco ... 300m, will go to the NHS. The Tobacco Manufacturers Association (TMA) criticised the move as a ... consumers into the arms of bootleggers. He added that the NHS promise was a sleight of hand ...
Direct: Briefs
is fronted by TV doctor Mark Porter, and has content supplied by the NHS and other official bodies ...
AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports
. Despite the ageing population and the increasingly unreliable NHS, the proportion of UK consumers who ...
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- Salary/package is negotiable and generous, London
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