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Helen Edwards on Branding: Being patient with choice

When it comes to NHS reforms, marketing the benefits of choice is a tough ask, but a necessary one. ... it. The NHS was a centralist, option-free monolith for 52 years until Tony Blair and Alan Milburn ... natural element of marketing, but for the NHS reforms to stand a chance, someone smart has to get out ... at Passionbrand, where she works with some of the world's biggest advertisers 30 SECONDS ON ... the NHS ...

Helen Edwards on Branding: From checkout to grave

on. - The NHS abolished free eye tests in 1988. In February this year Tesco reinstated them ...

NHS to review nine-year old brand

LONDON - The Department of Health (DoH) is to review the nine-year-old NHS brand with the aim ... service comprised more than 600 brands. This is the year of taking clear decisions around the NHS brand ... fresh brand identity for NHS Direct. Thompson Brand Partners has introduced a blue balloon to the logo ... NHS Direct as a fully accessible service. ...

Ann Summers targets Father's Day gift shoppers

which it offered 20% off all its products to NHS nurses. The promotion was supported by leafleting and posters in NHS hospitals. Earlier this year Ann Summers tied up with Maxim to run men's evenings in its ...

Interactive Works: Land Rover - 'Freelander'

and Resorts 3= COI NHS Careers Leo Burnett/Arc/Starcom Mediavest 37 3= Land Rover Rainey Kelly Campbell ...

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