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The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

bargain if it is helping prevent a problem that costs the NHS 4bn a year, (and is projected to) cost 15 ... -smoking advertising is not a bad thing, but it is difficult to estimate what smoking costs the NHS. If anti ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS guidelines still leaves drinkers at risk from serious illness, including heart disease, stroke and cancer. The ad, which broke yesterday (5 February), features the established Aardman-created Change4Life figures ...

Acting government communications chief given permanent role

By Gemma Charles, 20 January 12, 04:40

Research and the NHS. Prior to that Grey, a former corporate copywriter, worked in agency-side PR. Grey ...

Government unveils marketing campaign to help smokers quit

By Gemma Charles, 03 January 12, 11:00

A campaign comprising TV, radio and search, created by Partners Andrews Aldridge, will encourage smokers to get a free NHS Quit Kit from a participating pharmacy in England. The Quit Kit a box ... were created by 23Red and Iris. Smokers can find their nearest Quit Kit pharmacy at nhs.uk/smokefree. ...

Health Lottery to kick off next week and be screened on 5

By John Reynolds, 19 September 11, 09:58

. Tickets will be priced at 1 and 20p will go to health-related causes outside the remit of the NHS ...

Helen Edwards on Branding: Being patient with choice

By Helen Edwards, 22 June 11, 12:00

When it comes to NHS reforms, marketing the benefits of choice is a tough ask, but a necessary one. ... it. The NHS was a centralist, option-free monolith for 52 years until Tony Blair and Alan Milburn ... natural element of marketing, but for the NHS reforms to stand a chance, someone smart has to get out ... at Passionbrand, where she works with some of the world's biggest advertisers 30 SECONDS ON ... the NHS ...