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Media360: John Lewis marketer Craig Inglis on surprising consumers

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

be hard pressed to think of anything other than Florette, so from that point of view it s a success ... 17= -8 Argos CHI Partners/Mindshare 24 17= ( ) National Lottery ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... , it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

National, which will include its first-ever TV ad to air at Aintree. ... around the event in the history of its eight year sponsorship. The Grand National begins on April 12 ... campaign to promote its title sponsorship of the Grand National for the second year running ... on the Grand National. It shows a race-goer having a comical "tick tack" conversation with a bookie, before his ...

Adwatch (April 4) ) top 20 recall: The Guardian

By Gareth James, Executive creative director, TMW, 04 April 12, 12:00

10= ( ) Moonpig.com Wordley Production/MNC 27 10= ( ) National ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti ... : "This new national secondhand smoking campaign is one of the most iconic, hard-hitting campaigns we have ... national smokefree campaign which focuses on health harms. "So, the time was right to remind people ...

VIDEO: What did Starbucks customers think of its free latte offer?

By Sarah Johnson, 14 March 12, 01:15

Starbucks backed the offer and its more personal approach, with TV and press ads this week, while social media noise was amplified by comedian Jimmy Carr getting involved and telling his Twitter ... ." The TV and press ads were created by Abbott Mead Vickers BBDO, with media planning and buying handled ...