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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

to celebrate this momentous national occasion." Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...

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