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Media360: John Lewis marketer Craig Inglis on surprising consumers

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

Games opening and closing ceremonies. Speaking to Marketing at a press conference at the BT Tower ... Media are other media partners . Also at the press conference, Mayor of London Boris Johnson said ...

More Th>n to sponsor MSN pet portal

By Maisie McCabe, 08 May 12, 10:43

a nation of pet lovers the channel taps into our emotional connection with pets and shows how as a ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

05 April 12, 12:00

enforcement of a code needs clear guidelines as to what is and is not acceptable. The press exposure of MPs ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

build brands online in the same way as TV and press". He said that another factor, driving ...

Privacy report recommends that brands police newspapers and urges Google action

By Gemma Charles, 27 March 12, 09:36

that will replace the Press Complaints Commission (PCC). It is keen to ensure that publishers are deterred from ...

ISBA Conference: Advertisers to explore taking a role in press regulation

By Arif Durrani, 22 March 12, 10:00

ISBA has pledged to explore the possibility of supporting Lord Hunt's new-look Press Complaints ... Committee on Privacy and Injunctions, asking for ISBA support as part of proposals on press regulation he ... that step away from the new press complaints body. Whittingdale said: "We have looked in some depth about how we can create a self-regulatory system for the press that is going to be effective and impart ...

Absolute to run 'Rock'n'Roll Football' live event

By Ed Owen, 02 March 12, 11:15

to attend must be either Club Wembley members, who have priority booking for big international and national ...

HTC One unveils camera and music features

By Matthew Chapman, 27 February 12, 01:36

Peter Chou, HTC founder, described the device as "the one camera you will need", and "the one way you will enjoy all of your music" during a press conference at Mobile World Conference, held in Barcelona yesterday. The HTC One camera will run on Sense 4 software, which will give it "the power of a ...