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Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

. Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

build brands online in the same way as TV and press". He said that another factor, driving ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

EC proposes data fines of up to 2% of global turnover

By Daniel Farey-Jones, 25 January 12, 03:44

to complain to the national data watchdog, the Information Commissioner, no matter where in the world ...

Warner Leisure Hotels launches new TV ad

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 11:20

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ... , Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...

We'll Call You - Npower

25 October 11, 12:00

on the consumer energy summit. Considering it was held the day before the call, reported on in the national press ...

Npower plots loyalty scheme joining business customers with consumers

By Alex Brownsell, 16 August 11, 10:00

, tickets to games in the Football League, which Npower sponsors, and day passes to National Trust sites ...

Blighty launches the Great Blighty Ale Trail

By Maisie McCabe, 18 July 11, 01:57

Trail', a national campaign to promote its Great British Summer season of programming. ... and engage audiences at the same time." The national Great Blighty Ale Trail follows a regional trial ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

The report, which has been backed by Prime Minister David Cameron, includes the prohibition of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... , the press and TV or the music industry, we need to help everyone respect the clear objective ...