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Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

Thomson rolls out national campaign for Dreamliner launch

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 09:05

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back ... The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

National, which will include its first-ever TV ad to air at Aintree. ... around the event in the history of its eight year sponsorship. The Grand National begins on April 12 ... campaign to promote its title sponsorship of the Grand National for the second year running ... on the Grand National. It shows a race-goer having a comical "tick tack" conversation with a bookie, before his ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

perfection but I hope we've given it a modern twist that will capture the mood of the nation and provide ... by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti ... : "This new national secondhand smoking campaign is one of the most iconic, hard-hitting campaigns we have ... national smokefree campaign which focuses on health harms. "So, the time was right to remind people ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week

Lastminute.com goes 'back to roots'

By Loulla-Mae Eleftheriou-Smith, 27 March 12, 10:36

The dotcom brand is launching a press and outdoor campaign this Friday (30 March). It has dropped its 'Stories start here' strapline used in activity last year, simply using its brand name ... ." The outdoor activity will run in London throughout April and May. Maxwell said plans for national print and TV ...