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Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...

Marketing Guru on... avoiding chaos in the search for international growth

By Mhairi McEwan, 24 February 12, 12:00

Q: We're growing quickly internationally, but aligning our marketing activity is a nightmare. Not only do we have the cultural differences one would expect of different nationalities working together, but we have a host of different corporate backgrounds. How can I straighten out this chaos? A: Even ...

Mars UK to enforce 'calorie cap' across chocolate lines

By Gemma Charles, 14 February 12, 08:30

year, Health Secretary Andrew Lansley unveiled plans to take five billion calories from the nation ...

Npower hires Axa's Britton to top marketing post

By Alex Brownsell, 30 January 12, 03:45

' scheme provided deals from Caffe Nero, the Football League and the National Trust. ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

in an interview with a national newspaper, Haynes illustrated his belief in the potential for further growth ... . Quarterly national franchisee board meetings are attended by her team and agencies, including McCann ... . The national board members feed information down to regional boards, which communicate with the individual ...

Marketing Guru on... marketing jobs overseas

18 January 12, 12:00

no other nation on earth. The country is one huge, super-connected hub - a marketer's dream, where good ...

Müller buys leading position in milk market

By John Reynolds, 17 January 12, 02:54

German-owned M ller is already a big presence on the nation's supermarkets shelves with its household yoghurt brands. Robert Wiseman Dairies, which was founded in 1947 and still operates from ... 's Cravendale, which has been heavily marketed with national TV advertising. Wiseman said the deal made ...

Department for Education marketing team to close in restructure

By Gemma Charles, 17 January 12, 08:30

. This week the TDA launched a three-month press and video-on-demand campaign to highlight the opportunities ...

IAG beats Virgin to BMI

By John Reynolds, 22 December 11, 09:38

portfolio more efficiently provides the option to launch new long-haul routes to key trading nations while ...

Starbucks enters juice market with $30m acquisition

By John Reynolds, 11 November 11, 09:05

Evolution Fresh sells premium fruit juices, fresh-cut vegetables, gourmet soups and salsas. One of its key selling points is that Evolution Fresh peels, presses and squeezes its own raw fruits and vegetables when making its products. Its drinks include organic ginger limeade and tangerine juice ...