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M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

the popularity of an event like the Grand National this is an area of decline in terms of revenue for betting ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Matt Burgess.jpg" alt="" width="120" height="140" /> Burgess is responsible for the national marketing ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

be hard pressed to think of anything other than Florette, so from that point of view it s a success ... 17= -8 Argos CHI Partners/Mindshare 24 17= ( ) National Lottery ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

generated tremendous buzz in every type of media and made Starbucks part of the national conversation ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...