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Thomson rolls out national campaign for Dreamliner launch

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 09:05

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back ... The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge. Moreover, as London 2012 and the Diamond Jubilee draw close, it's a prime time for brands to celebrate Brit...

Ikea overtakes John Lewis as nation's favourite retailer

By Matthew Chapman, 17 April 12, 01:15

Ikea has overtaken John Lewis as the nation's favourite retailer, according to a poll of 6

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

National, which will include its first-ever TV ad to air at Aintree. ... around the event in the history of its eight year sponsorship. The Grand National begins on April 12 ... campaign to promote its title sponsorship of the Grand National for the second year running ... on the Grand National. It shows a race-goer having a comical "tick tack" conversation with a bookie, before his ...

ISBA Conference: Advertisers to explore taking a role in press regulation

By Arif Durrani, 22 March 12, 10:00

ISBA has pledged to explore the possibility of supporting Lord Hunt's new-look Press Complaints ... Committee on Privacy and Injunctions, asking for ISBA support as part of proposals on press regulation he ... that step away from the new press complaints body. Whittingdale said: "We have looked in some depth about how we can create a self-regulatory system for the press that is going to be effective and impart ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

decrease in spend on press ads by the major food retailers. ... , but also as a potential boost to the struggling national press advertising market. British Gas, O2 ... that the supermarkets are pulling back, however. Between November and January, the total national press adspend from ... have a negative effect on the national press marketplace. With limited paginations and all supermarkets ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.

Rugby's first interactive app launched for RBS 6 Nations

By Arif Durrani, 03 February 12, 02:33

England rugby fans are being encouraged to participate in this year's 6 Nations Tournament ... in opinion polls, and answer RBS 6 Nations rugby quiz questions. It hopes to capitalise on the rise ... Nations on TV. The app also leverages the capabilities of Facebook Connect to enable friends and fans ... of sponsorship in the social media era and this is exactly what the RBS 6 Nations Live Challenge aims to deliver ...

VisitBritain asks nation to 'share your Great Britain'

By Loulla-Mae Eleftheriou-Smith, 06 January 12, 08:55

VisitBritain, the tourism body, has today (6 January) launched the latest phase of its 'You're Invited!' marketing campaign, calling upon the British public to invite friends and relatives from around...

TUI knocks Thomas Cook in press ads

By Loulla-Mae Eleftheriou-Smith, 25 November 11, 09:43

TUI Travel, the UK's largest tour operator, is running a knocking press ad campaign against ailing ... TUI Travel, which owns Thomson Holidays and First Choice, has placed press ads in today's national press (25 November), talking up the Thomson brand against its rival's financial woes. The ad, which runs under the brand's "Your holiday to a T" strapline, states: "You can smile with Thomson because you ...