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Olympic marketing push for football tickets

By John Reynolds, 30 April 12, 10:03

today (30 April), ahead of a marketing campaign across digital and press, intended to drum up support

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

National sports organisations need "robust structures in place" to ensure they have sponsors after ... , but national sports brands need to be prepared either way and have robust structures in place." The LTA has ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...

First tobacco, now alcohol?

By Gemma Charles, 27 April 12, 12:00

Group and CAP code. Last year, the British Beer Pub Association launched a national in ...

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

generated tremendous buzz in every type of media and made Starbucks part of the national conversation ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...

Thomson rolls out national campaign for Dreamliner launch

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 09:05

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back ... The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

the charity you choose to enrich - Islamic Aid, The Piano Trio Society, the National Rifle Association - you ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

blows in a tit-for-tat press-ad war, and the latter was quick to label its rival's performance as worse ... of other shareholders all of which never fail to make national headlines? 'It is important for us ... that are live and meaningful'. So far, this has played out in a cheeky press ad parodying BA's brand campaign ...