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Vinnie Jones revealed as new face for 'Make Mine Milk' push
, supported by digital and press activity, with the strapline: "You know what's good for you." Jones ...
Sector Insight: soap, bath and shower
="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Matt Burgess.jpg" alt="" width="120" height="140" /> Burgess is responsible for the national marketing ...
Boots revamps pharmacies to reflect specialities
means "different pharmacies offer different services moving forward". Currently the NHS uses national ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
Save the planet marketing 'won't change consumer behaviour'
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...
Starbucks marketer Ian Cranna on changes at the coffee chain
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ... , not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
Tobacco branding ban debate: reaction from all sides
contender, although it does bring considerable funds into the nation s purse. "It s worth noting ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
to help play a part in regulating the press in a report due to be released this week. ISBA should work with the replacement for the Press Complaints Commission, he told Marketing, to ensure members would not advertise ...
P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
for events, including a press conference in January attended by Mary Lynn Ferguson-McHugh, group president ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
focus on press and digital.' Understanding technology Revlon has identified social media as a ... ) THE CAMPAIGN TV and press Revlon is kicking off the first ad in its new-look campaign from next month ...
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