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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

by the national press. Welcome to Buy My Face, created by Cambridge graduates Ed Moyes and Ross Harper ... , social-media traffic only really took off once the story got into the mainstream press. The best digital ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

of the nation's Olympic hopefuls, while through Team Visa the brand supports 20 athletes from across Europe ... into the space. It is a great place to be.' With that, Dima is off to tend to more pressing family matters ...

Barclaycard secures sponsorship of NEC venues

By Alex Brownsell, 01 March 12, 08:00

which secures the naming rights for the National Indoor Arena (NIA). ... Arena, the NIA, and the National Exhibition Centre (NEC). Barclaycard's contactless payment points ...

RBS-branded rugby app converts 50,000 downloads

By Daniel Farey-Jones, 21 February 12, 09:35

The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament ... -metre scrums and line-outs, take part in opinion polls, and answer RBS 6 Nations rugby quiz questions. Star ... downloaded on the social networking site. Its RBS 6 Nations Facebook page currently has 654,244 fans. Tim ... is fundamental to the succcess of sponsorship in the social media era and this is exactly what the RBS 6 Nations ...

Aviva signs radio deal to promote health insurance

By Maisie McCabe, 20 February 12, 09:18

The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated ... national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars. Press ads and banner ads will push the app and seminars as the company attempts to set itself apart from ...