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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...

We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

's: Bye. VERDICT: 7 OUT OF 10 The call-handler, while unaware of the suggestion in the press about ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... between here and having a multi-national and highly profitable business. It will go through lots of ups ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge. Moreover, as London 2012 and the Diamond Jubilee draw close, it's a prime time for brands to celebrate Brit...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...