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Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

the tradition of the high quality of its above-the-line work. CV UK press and PR manager, Honda UK ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...

Jaguar unveils global 'alive' strategy

By Alex Brownsell, 02 March 12, 08:30

away from a more mechanical approach. "The TV spot focuses on that visceral moment when you press ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

of their objectives by overloading their marketing with content. Hugh Fletcher, national digital manager for Audi ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

Following a disastrous 2011 for the national side, Sophie Goldschmidt, RFU chief commercial officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its ... will unveil a series of campaigns this year, including a 6 Nations push. The RFU is focusing on three key ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... to take back our nation and democracy.' The pressure is on UK brands to follow suit. Values ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation of their national currencies will follow, making imported brands in those countries very expensive indeed ...

Sales agencies stake a claim to digital prize

By David Benady, 02 December 11, 09:00

in a final. The winner received an Aygo Music car and national media coverage of their dance (see case ...

Nissan ups its 'urban' message for Qashqai model

By Loulla-Mae Eleftheriou-Smith, 18 November 11, 01:25

The European wide campaign, created by TBWA\G1, broke in the UK last night and will run across 25 countries. The campaign features a new TV execution supported by press activity. The new ad, called "stylish impact", features the Nissan Qashqai driving through a dense city while animated characters watch ...

FA seeks sponsors for English National Football Centre

By John Reynolds, 09 November 11, 10:00

The Football Association (FA) is on the hunt for sponsors for its National Football Centre, due ... the headquarters of England's 24 national teams, as well being home to the FA's educational, medical and sports ... consumers on 'every (possible) budget'. The profits from the hotels will help to fund the national ...