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Brand Barometer: Social media performance of Ann Summers

By Gemma Charles, 04 May 12, 12:00

January Plus-size model Lucy Moore was named the winner of Ann Summers' 'Find a face' competition. February @AnnSummers offered its followers the chance to win bottles of wine for Valentine's Day, keeping its SMR score high. March Ahead of National Cleavage Day, Ann Summers asked ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

National sports organisations need "robust structures in place" to ensure they have sponsors after ... , but national sports brands need to be prepared either way and have robust structures in place." The LTA has ...

Revlon prepares new 'storytelling' ad strategy

By Rachel Barnes, 20 March 12, 08:30

stories in this campaign as much as talking about the product. The TV and press ads will feature ...

Brand barometer: Social media performance of Ultimo

By Gemma Charles, 02 March 12, 12:00

and press cuttings comprise Ultimo's social content, with the odd competition and incentive - such as a 10 ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

having first child has gone up from 28 in 2000 to 30 in 2011. Source: Office for National ... a nationally representative sample, and 450 were Marie Claire readers. Nicola Clark is head ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

of their objectives by overloading their marketing with content. Hugh Fletcher, national digital manager for Audi ...

Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... to take back our nation and democracy.' The pressure is on UK brands to follow suit. Values ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... . 'We set out this year to capture the mood of the nation and hit the right note with customers, and we ... .22 10 18 National Lottery AMV BBDO/ OMD UK 11 134 20.3 31.87 11 ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation of their national currencies will follow, making imported brands in those countries very expensive indeed ...