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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...

We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

's: Bye. VERDICT: 7 OUT OF 10 The call-handler, while unaware of the suggestion in the press about ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... between here and having a multi-national and highly profitable business. It will go through lots of ups ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

, supported by digital and press activity, with the strapline: "You know what's good for you." Jones ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

be hard pressed to think of anything other than Florette, so from that point of view it s a success ... 17= -8 Argos CHI Partners/Mindshare 24 17= ( ) National Lottery ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...