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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

for Fiction, RockCorps and National Business Awards. ... for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... s sponsorship of the Prize for Fiction has been running for 17 years, while the National Business Awards ... , RockCorps and the National Business Awards] and I m really glad Orange has had a relatively large part ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

Games opening and closing ceremonies. Speaking to Marketing at a press conference at the BT Tower ... Media are other media partners . Also at the press conference, Mayor of London Boris Johnson said ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

the popularity of an event like the Grand National this is an area of decline in terms of revenue for betting ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

Technical problems, several delayed launches and an entire press and marketing team fired - YouView, the set-top box business led by entrepreneur and The Apprentice star Lord Alan Sugar, has hit ... huge chunk of the nation is pretty confused by it all - go for unbearable simplicity, uniformity ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

More Th>n to sponsor MSN pet portal

By Maisie McCabe, 08 May 12, 10:43

a nation of pet lovers the channel taps into our emotional connection with pets and shows how as a ...

Wallace and Gromit star in Jubilee tea party film

By Sarah Shearman, 04 May 12, 01:40

duo for the National Trust, to mark the Diamond Jubilee celebrations in June. ... The charity will screen the exclusive one-minute film at Jubilee-themed tea parties at 70 National Trust properties. The film, dubbed 'A Jubilee Bunt-a-thon', features the pair preparing bunting for the celebrations. The campaign has been created to attract greater footfall at its properties over the long Jubilee ...