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Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... between here and having a multi-national and highly profitable business. It will go through lots of ups ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

means "different pharmacies offer different services moving forward". Currently the NHS uses national ... ." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Waitrose congratulates Reading on promotion to Premier League

By Matthew Chapman, 30 April 12, 10:41

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing ... The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... , it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...