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Orange invests in film ties after sponsorship review

for Fiction, RockCorps and National Business Awards. ... for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... s sponsorship of the Prize for Fiction has been running for 17 years, while the National Business Awards ... , RockCorps and the National Business Awards] and I m really glad Orange has had a relatively large part ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...

Shift: Marketing to the cocooned consumer

By Nicola Clark, 14 March 12, 12:00

of the smartphone and the support of ever-present chatter. Whether or not we are creating a nation of consumers ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

By Matthew Chapman, 16 February 12, 10:00

is one of British Gas' most pressing tasks and resulted in the launch of its 'Honest conversation ... offered the cheapest average electricity in all regions. Activity ran on TV, press and radio ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.