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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

to celebrate this momentous national occasion." Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...

Tourism minister defends VisitEngland campaign against industry biteback

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 02:00

spend as a nation between 100m and 150m, partly through taxpayer money and partly through industry ...

Thomas Cook overhauls 2013 strategy to ease booking process

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 01:11

season was launched last week, in the form of a three-week press campaign to promote its use of the new ...

Thomson rolls out national campaign for Dreamliner launch

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 09:05

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back ... The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

blows in a tit-for-tat press-ad war, and the latter was quick to label its rival's performance as worse ... of other shareholders all of which never fail to make national headlines? 'It is important for us ... that are live and meaningful'. So far, this has played out in a cheeky press ad parodying BA's brand campaign ...

Flybe in £9m brand repositioning

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

of what we are trying to achieve to take the message to London and the nation. The overwhelming majority of brand-owners we have talked to appreciate that this is a national event with historic significance ... between the audited 300m figure and the 2bn reported in the press. It's certainly going ...

Lastminute.com goes 'back to roots'

By Loulla-Mae Eleftheriou-Smith, 27 March 12, 10:36

The dotcom brand is launching a press and outdoor campaign this Friday (30 March). It has dropped its 'Stories start here' strapline used in activity last year, simply using its brand name ... ." The outdoor activity will run in London throughout April and May. Maxwell said plans for national print and TV ...