Search Results for: National Press
See our Search Help section for more hints.
Results 1 - 7 of 7 matching results
Sort results by: relevance | date
From 1930s 'Brand Man' to today: the evolution of the brand manager
. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
Save the planet marketing 'won't change consumer behaviour'
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...
ISBA president Woods: Marketers must shape online regulation
in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet.
ISBA Conference: President spotlights online behavioural ads debate
confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...
Search Filters
Active Filters:
By Publication
-
marketingmagazine.co.uk
By Industry Sector
-
Industry
Click 
to remove filters
Add Search Filters:
By Date
- Today (0)
- Past Week (1)
- Past Month (4)
- 2012 (7)
By Channel
- Digital marketing (1)
- Marketing (7)
- Research & Data (1)
- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
News By Email
