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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

statement to the press insisting it would not drop the star from his sponsorship deal. The statement said ... team exited early, ahead of the quarter-finals, to criticism from the press and public alike. His ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

, and the Association of Southeast Asian Nations (ASEAN) Basketball League. Mark Lankester, Tune Hotels Group ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ... engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

that this campaigning mantle could be taken up by the marketing press. Feet-dragging clients Agencies object ... the boot instead. An agency was attending a chemistry meeting at a national broadsheet s offices. One ...

Contact Centre Leagues 2010

By Melanie May, 05 May 10, 12:00

Contact centres continue to be on the receiving end of bad press for failing to sort out customers

Opinion: The Marketing Society Forum

By Staff, 05 May 10, 12:00

on the bandwagon with a talent-show concept may prove to be an inspired choice. As 'talent fever' sweeps the nation ... more cost-effective than a national dance contest dissipating the message. As you may have guessed, I ...