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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

, but there is a lot of goodwill towards the national press: people think it does an effective job and is worth ... concept of newsbrands; in other words, while newspapers in print account for 90% of the national press ... national events. But that is another story ... Rufus Olins, CEO, Newsworks ...

Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

to celebrate this momentous national occasion." Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

channels including TV, press, outdoor, display and email. Follow Nick Batten on Twitter @NickBatten2 ...

Hunt lobbied Cameron on News Corp's behalf

By Maisie McCabe, 25 May 12, 09:35

into the culture, practice and ethics of the press. When the extent of the correspondence between News Corp ...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...

Debenhams revamps comms team with senior hires

By Sara Luker, 25 May 12, 08:37

The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR manager. She has been brought in to handle the company s corporate, international, personal finance ... with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

were obvious and as soon as the technology was ready the markets blossomed. The needs were pressing ...

Lessons from The GREAT Campaign

By Luke Blair, 25 May 12, 07:43

on by local councils. They are getting money for it, but frankly hard pressed local authorities need more ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ...