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DIRECT CHOICE: Baulch Group

By CHARLIE THOMPSON, New business director, 06 July 00, 12:00

one of the really big boys, but I now know what Digital Variable Data is and, in my role as new business director, it might well come in handy. Does this sound like an ad for Baulch Group ...

MEDIA CHOICE: Boots Magazine

By SANGEETA SHARMA, New Business Director,, 09 September 99, 12:00

. Miserable, isn t it? But Boots now has a new magazine to tell us that it is much easier than we ...

Retail news: Retail choice - Esprit, Covent Garden

By Almira Mohamed, New business director, Goodtechnology, 09 November 05, 12:00

and wandered down to its new store in Covent Garden.

CAREERS: Job interview

By DAVID MUIR, new business director of Og, 24 June 99, 12:00

sides, a strong intellect and a desire to grow businesses and create new things. How does ... did you get into marketing? I did a business studies degree at Bradford, where I enjoyed ... and supervising the building of my boss s new house. The second year was in sales and marketing, so I never did ...

MEDIA CHOICE: JUNIOR

By NICK LAWSON, New Business Director, The, 12 March 98, 12:00

. Junior is a new lifestyle magazine targeting upmarket parents of children aged up to six. It looks good ... responded to my initial needs as a floundering new father, but it certainly made interesting reading ... the exciting details of your child s day , so that busy working parents do not miss out on the momentous ...

MARKETING MIX: Brand manager of the week

By DAVID MUIR, new business director of Og, 24 June 99, 12:00

in Pittsburgh to look at their three million-plus member US Gold Card scheme. Which business person do ... business and looking after a husband, baby, six horses and a dog. It s only the fact that she s pregnant ...

DIRECT CHOICE: Toyota

By STEVEN COOPER, New business director, Publicis Dialog, 14 March 02, 12:00

At first glance, this looks like an estate agent's mailing. It leads the reader into the piece, only to find out this mailing is for a new 'good looking' little car. If the targeting is primarily ... on the theme 'The new Corolla - a car to be proud of' by suggesting that the ideal house has a view of the new ...