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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

of the new model at Goodwood Festival of Speed, before its release this summer.

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs ... s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans. ... years? "We just haven t got to it," Inglis said. "We've had a pretty busy few years and as I said ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ... Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

and fight for (that will serve the business) we can afford to go a little crazy. Isn t this the same ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Misfits, said: "This new campaign cleverly builds upon the success of the previous FINDKopparberg campaign ... will only be accessible via the KopparbergUK Facebook page, introduces the user to new music and allows them ... . Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued support of new music ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

connection between the airline and the pleasure of travelling, whether for family holidays, business ... it's good work. EasyJet has had a new chief executive in the past 18 months and McCall is clearly ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

through town. Unfortunately the car isn't allowed to mind its own business. It's laughed at, heckled ... really shows me that it's a car and can be driven on a road - nothing interesting or new in that. That ... with new news, especially one as well-established as 'Vorsprung durch Technik'. Yet this execution manages ...