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Branson-shaped ice cubes take off on selected Virgin flights

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 12:03

initiatives for Virgin upper-class passengers include renovated cabins, a new on-board bar, and a revamped seating system. The new upper class features are part of Virgin Atlantic's 100m spend within its ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

street from the big department stores and small boutiques. Warehouse wants to attract new customers who may not have considered it before. The campaign comes ahead of the brand's new marketing ...

Cheryl Cole launches debut shoe collection

By Nicola Clark, 07 December 11, 11:57

The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available in the New Year. The range incorporates eight shoe styles, priced from 79.90 to 119.85, and further ...

Clarks targets younger men

By Nicola Clark, 03 November 11, 09:20

Clarks has identified 30- to 45-year-old men as an important and largely untapped target market. It is hoping to attract new shoppers to the brand with its spring summer 2012 range, which will draw heavily ... ." Has Clarks got the fashion factor? Decide for yourself with our gallery of the new season collection. ...

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

Sainsbury's is dropping its "try something new today" positioning after six years in favour of a ... . It will be illustrated with a new ad campaign breaking tonight that shows how customers can gain from enjoying the small ... . The change away from "try something new today" takes the supermarket back to its roots, according ...

Top retail brands throw open Westfield Stratford City stores

By Matthew Chapman, 13 September 11, 09:10

at Westfield Stratford City, which the company says is creating 750 new jobs. The retailer is heralding the 35m site as the "next generation" and claims over 70% of the store will showcase new shopping concepts. Marks Spencer's Stratford store is among the first to carry a new format, which includes a ...

HMV poaches Asda's Hodgkinson as sales drop again

By Matthew Chapman, 09 September 11, 11:10

business development president at EMI and chief executive of Virgin Money. Hodgkinson will replace ... -commerce director Steve Napleton, who is leaving the business with immediate effect. The appointment comes as HMV looks to transform itself into a broader entertainment brand and revamp its stores with a new trial ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

at Comparethemarket, said: "As a business we continually look to innovate and this is the first time that a price ... in Harrods. They were given away to charity in the end, due to the high demand they received. The new toys ...

Past celebrity stars of Morrisons ads

By Ed Owen, 16 March 11, 11:50

an ad for Morrisons in almost two years, with a new campaign set to launch in the late Spring.

Brand backers await World Cup 2018 decision

By John Reynolds, 02 December 10, 09:07

are also in the running to host the event. Business leaders including BA chief executive Willie Walsh ... 's marketing director Kevin Peake believes it will brighten the outlook for his business customers. He said: "Our own survey of small businesses suggest that if we do win the bid, they would start investing ...