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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers ... in its own right. THE UPSHOT What brands need to know about the new visual economy ... between April 2011 and April 2012. Ignore the new visual economy at your peril. Nicola Clark ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

of the new model at Goodwood Festival of Speed, before its release this summer.

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ... cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ... on delighting them. It's still about being the general manager for the brand.' * 'A New World for Brand ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

within these three ranges, including best-sellers chicken tikka masala, korma and jalfrezi. The new ... an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ... : Viral hits from this week try{new ViralVideoChart({title: " ", numberToShow: "10", width ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...