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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

will eventually become a thing of the past. "We ve already started a new movement in the way we make payments ... , finance director, Stagecoach Group, said: "The security of customers' details in the new Quick Tap ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ... : Viral hits from this week try{new ViralVideoChart({title: " ", numberToShow: "10", width ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

-competitive business practices. ... of concern relating to its search business. Almunia said "for the benefit of competition and innovation ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

effective" when strategically combined with engagement. The news comes as Facebook faces pressure ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans. ... years? "We just haven t got to it," Inglis said. "We've had a pretty busy few years and as I said ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

s imagination. However there could easily be a new competitor that could appear from nowhere and take ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

The new game 'Tom Daley Dive' will be available on iPod Touch, iPhone and iPad and will challenge players to perform masterful dives in a fully realised 3D environment, with top scores displayed on a global leader-board. 'Tom Daley Dive' challenges players to master the art of diving using ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

anywhere near that number. Ones to watch: Viral hits from this week try{new ViralVideoChart ...

Google to inject more facts into search

By Sarah Shearman, 17 May 12, 09:40

search topics, powered by a new service dubbed the 'Knowledge Graph'. ... of a search page, which it claims will help users discover new information "quickly and easily ... more like people do." It comes just a week after Microsoft unveiled its new version of its search engine Bing, to include results from users' Facebook, Twitter and LinkedIn data. Bing's new social ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

Speaking to Marketing following news that the car manufacturer was "reassessing" its $10m Facebook media spend, Mansell said: "No-one has worked out the value of a Facebook Page and it is up to Facebook and ourselves to work this out." "But it is short-sighted to say you will pull spend because we ...