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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

of the new model at Goodwood Festival of Speed, before its release this summer.

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

will eventually become a thing of the past. "We ve already started a new movement in the way we make payments ... , finance director, Stagecoach Group, said: "The security of customers' details in the new Quick Tap ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ... cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

effective" when strategically combined with engagement. The news comes as Facebook faces pressure ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

For someone five months into a new role, with the task of aligning the marketing of some ... restructure that led to a marketing shake-up and some high-profile departures from the UK business ... was appointed head of the new marketing and operations division, began the search for a chief marketing officer ...