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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ... drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... , said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... : 'I was only there for a few hours.' As a business leader, working in 190 markets across the world ... -speech dinner. While sustainability is just another buzzword for many businesses, Polman speaks ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

. It s like good people, transport or finance. Take it away or fail to invest and businesses suffer ... businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... of supporters, yet in two weeks time over 60 business leaders will gather at Google to reflect on and take ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

number of entries with our B2B and new Content Marketing category being very well supported ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

the Welsh town of Cardigan's denim industry, and using this story to drive the business. New Balance, too ... dependence on pageantry and nostalgia, to maintain its position'. Telling a new story to boost business ... .' As UK businesses navigate economically choppy waters, design is proving its worth as a discipline ...

Embracing social business design

18 April 12, 12:00

A culture shift of enormous proportions is required if a business is to survive and thrive ... ? It is simple and it's brilliant, and it's probably what you would now call a piece of social-business design ... in transformational business change. We discovered, among many other things, that even smart brands aren't always lean ... the necessary business structures, processes and internal relationships. Yet, all over the web, social ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

our services into new areas. Four years on, we've made huge progress in those areas. - You've been ... advertisers now, we have a dedicated person to support agencies that are new to TV advertising, or work ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

Speed to market and new world marketing P G s ecological record Creativity and changing ... to market and new world marketing Q: You talk about speed to market and being able to react quickly ... the fire. That s the new world of qualification. And I gotta tell you, that's a lot more fun than the old ...