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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ... : Viral hits from this week try{new ViralVideoChart({title: " ", numberToShow: "10", width ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ... Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ... drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... , said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

anywhere near that number. Ones to watch: Viral hits from this week try{new ViralVideoChart ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Misfits, said: "This new campaign cleverly builds upon the success of the previous FINDKopparberg campaign ... will only be accessible via the KopparbergUK Facebook page, introduces the user to new music and allows them ... . Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued support of new music ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

the opportunity to win 1,000 Nectar points daily. The new brand character will be integrated across Nectar ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

hits from this week try{new ViralVideoChart({title: " ", numberToShow: "10", width: "300 ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

consumers with busy lifestyles and bring new people to the brand. Citing his rivals, King directly ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

number of entries with our B2B and new Content Marketing category being very well supported ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...