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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Thomas Cook appoints chief executive

By John Reynolds, 24 May 12, 09:18

Thomas Cook has appointed a new group chief executive, ending its search for a permanent

Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ... is right to seek out new challenges. A spokeswoman for Wells Young's Brewing Company said no decision ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

are developing innovative new products and we need a dynamic new brand to signal that we are a digital business of the future." Yell will be renamed hibu subject to shareholder approval at its AGM on 26 July, with the new ... , we announced a bold new four year strategy to transform the group, capitalising on our unique ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

The new game 'Tom Daley Dive' will be available on iPod Touch, iPhone and iPad and will challenge players to perform masterful dives in a fully realised 3D environment, with top scores displayed on a global leader-board. 'Tom Daley Dive' challenges players to master the art of diving using ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment ... of marketing for Direct Line. In January, the insurer launched a new marketing strategy for its Churchill ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO ... to the new role of vice-president for snacking and marketing services. ...

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

BlackBerry has also hired Kristian Tear, executive vice-president of Sony Mobile Communications, as its new chief operating officer. Thorsten Heins, president and chief executive officer of the ailing handset manufacturer, said the appointments would "sharpen our focus". Boulben replaces Keith ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus ... Sales director Andre May will take up the new role of sales and marketing dire-ctor, overseeing ... of marketing. May said the additional responsibilities would enable him to further develop the business ...

Chinese firm acquires majority stake in Weetabix

By John Reynolds, 03 May 12, 04:50

Bright Food announced today (4 May) that it had acquired a 60% majority stake in the Weetabix Food Company. The deal values the Weetabix business at 1.2bn. As part of the deal, Bright Food has also ... extend the business into China in partnership with Bright Food." Follow John Reynolds on Twitter ...