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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ... : Viral hits from this week try{new ViralVideoChart({title: " ", numberToShow: "10", width ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

by Joanna Lumley, which is encouraging consumers to recycle old clothes when buying new clothes. Marc ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

and lower fares at new and growing bases in Hungary, Poland, Provincial UK, and Spain will make it difficult ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

workforce, in order to turn around its ailing business, according to reports. ... for computers and services, according to sources. The swingeing job cuts come as new chief executive Meg ... retirements. News comes as the company prepares for its second quarter earnings report on 23 May. HP ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

anywhere near that number. Ones to watch: Viral hits from this week try{new ViralVideoChart ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

still think it has value. The new Hindsight team takes the fruits of their labours, and writes a ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

and fight for (that will serve the business) we can afford to go a little crazy. Isn t this the same ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

area in the over-the-counter betting segment. Gambling Act . Removed the demand test for new ... ":"//docs.google.com/spreadsheet/pub?hl=en_US " src="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/kristof.jpg" alt="" width="120" height="140 ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

's' range with 3,700 products new or revamped. Non-food is growing faster than food while increasing ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

germs. High penetration. Good news to some extent, but means limited chance of attracting new ... ":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdDI0ZGx1VGxmaGVSblVfMW83Z253U1E border: 5pxpx solid black; margin: 5px;" src="http://offlineHBPL.hbpl.co.uk/news ...