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Most businesses lack effective single customer view, finds survey

SCV are indisputable, both in terms of costs savings for the business and customer satisfaction ... that their business holds across multiple channels." The research showed that even the group that had an effective ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories ... . New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ... drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... , said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

The word 'agile' conjures up images of health and wealth, but might it have a hidden pejorative meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ...

What happens when you are too busy to go to the toilet

By Nicola Clark, 16 May 12, 03:00

A colleague recently interviewed a man who claimed he was 'too busy to go the toilet'. What does ... with the weather in some circles - the 'busy-off'. This is where executives compete to declare themselves the most ... ) to the length of their chatter on just how busy they are (constant) the busy-off is a drain on the creative ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

The range will bring 800 new and current lines under one "easy to recognise" label with hundreds ... development of new sectors favours the brand that gets there first, and they will earn the most amount ... valuable introductions to the business. It has a popular lunch-to-go concept and the introduction ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

. Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

Bing steps up challenge to Google with new 'social search' feature

By Sarah Shearman, 11 May 12, 11:51

and LinkedIn data, in a bid to challenge Google's new social search service. ... the UK. It is attempting a direct challenge to Google s new 'Search plus your world feature ... , while 38% preferred Google. However it claims the study conducted on the new versions of the search ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand. ... Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...