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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The word 'agile' conjures up images of health and wealth, but might it have a hidden pejorative meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

s imagination. However there could easily be a new competitor that could appear from nowhere and take ...

Yahoo appoints internal candidate Spilman as chief marketing officer

By Sarah Shearman, 21 May 12, 10:16

Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. . ... for business-to-business marketing at the company. Prior to Yahoo, Spilman worked as chief sales ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

and lower fares at new and growing bases in Hungary, Poland, Provincial UK, and Spain will make it difficult ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

The new game 'Tom Daley Dive' will be available on iPod Touch, iPhone and iPad and will challenge players to perform masterful dives in a fully realised 3D environment, with top scores displayed on a global leader-board. 'Tom Daley Dive' challenges players to master the art of diving using ...

John Lewis partners Kuoni for first 'shop within a shop'

By Matthew Chapman, 18 May 12, 01:17

Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

to new technology." "Consumers are moving far faster than any of us can imagine," he said, "and ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

workforce, in order to turn around its ailing business, according to reports. ... for computers and services, according to sources. The swingeing job cuts come as new chief executive Meg ... retirements. News comes as the company prepares for its second quarter earnings report on 23 May. HP ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

traveller affluent guests that are optimistic and who comfortably mix business and leisure; they like ... are actively promoting Sheraton Club. It has strong appeal to the high-end business traveller who wants ... , renovated 140 and brought in 80 new ones, which means that 70% of Sheraton properties are now new or newly ...