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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ... on delighting them. It's still about being the general manager for the brand.' * 'A New World for Brand ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories ... . New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ... that have made the acquired business successful are unlikely to be fiddled with. Weetabix's 'Fuel for big ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

still think it has value. The new Hindsight team takes the fruits of their labours, and writes a ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

. Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

number of entries with our B2B and new Content Marketing category being very well supported ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

business. ... and will aim to help businesses make a connection between their ambitions and their customers needs . Bupa ...

Marketing Guru on... why meaningless brand surveys do not matter

By Will Harris, 30 March 12, 12:00

are. Surveys are commissioned as a hook on which to hang a news story and generate PR ... French-sounding businesses, in this French-commissioned survey. I haven't dared check whether ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new ... out potential new categories and regions for the Virgin brand to enter. Under Rowden, Virgin Group ... and South Africa. The business is currently looking for a brand director for the US. Tipple joined Yahoo ...