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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... : 'I was only there for a few hours.' As a business leader, working in 190 markets across the world ... -speech dinner. While sustainability is just another buzzword for many businesses, Polman speaks ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand. ... Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

germs. High penetration. Good news to some extent, but means limited chance of attracting new ... ":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdDI0ZGx1VGxmaGVSblVfMW83Z253U1E border: 5pxpx solid black; margin: 5px;" src="http://offlineHBPL.hbpl.co.uk/news ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

Boots is introducing a new look and feel to all of its pharmacies after a reappraisal ... The let s feel good together positioning will involve a new iconographic design that shows off ... the changes are being accelerated by the new health and social care bill coming into force next year, which ... , said: "What we wanted to do with our new look and feel was to make it more accessible to our ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Friendly' drive, will fall foul of consumer complacency, according to new research. ... in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...

Welsh rugby stars soften up with Dove Men+Care partnership

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 02:39

will play Argentina, Samoa, New Zealand and Australia, at the Millennium Stadium. Unilever launched ... the sector. The brand instead created a tongue-in-cheek campaign to bring new male consumers ...